Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.

The young generation has the potential to make or break a trend. And marketers often try to fit in their shoes. Undoubtedly, they are the world’s most influential and dominant consumer group today. And of course, with such tremendous numbers, it is only logical and expected that they push a lot of trends – notably… Read more

TATA Tea is a brand that did not engage in functional facet of tea advertising. Rather than promoting the taste of the tea or how energetic it will make you, it focused on advertising that supports a cause. Consequently, this strategy has elevated the brand and advertising to the next level. I love all the… Read more